The agency I’ve been working at for the past 5 years has never had a UX team or department. I've taken initiative and made it my personal goal to boost awareness and education of what the field of User Experience is.
In an effort to gain executive buy-in for funding registration to the Nielsen Norman Group UX Conference and Certification, a colleague and I put together this presentation. We aimed to educate our CEO and CCO on what UX is, why it’s important, why our company should care, and why we were the most ideal candidates to receive UX certification.
Shortly following our presentation, we were given the green light to register for the conference. We traveled to Chicago for a full week of immersive, workshop-style courses. There was one course per day, totaling 5 full-day courses that had corresponding exams for us to take. Upon completion of the conference, I passed all of my exams with very high grades and am now officially UX Certified.