The ask for this project was to update the visual design and IA of the Gila River Hotels & Casinos website. Our Creative Director’s vision is to steer the entire brand towards a higher-end, more luxurious aesthetic. This was first applied to traditional advertising and marketing collateral. Naturally, the client wanted to refresh the look of the website to reflect that.
Tools used: Pen & Paper, Adobe XD
My biggest takeaway from this project is the importance of trusting my own knowledge and speaking up about it. There are many decisions that are out of my control as a designer at an agency, so this project was more of a learning opportunity. It has taught me that sharing a common vision and goal across a multidisciplinary team—from the very beginning—is of utmost importance to a project’s success.